• 26 July 2022

Why are Hybrid Workflows the Future for Media & Sports Content Asset Management?

Why switch to hybrid workflows?

Why are Hybrid Workflows the Future for Media & Sports Content Asset Management?

Why are Hybrid Workflows the Future for Media & Sports Content Asset Management? 1024 576 Object Matrix

Written by Carole Pigeard, Sales Director at Newsbridge and Nick Pearce, Co-Founder of Object Matrix.

If organizations weren’t taking media asset contingency planning and access seriously before the pandemic, they certainly are now. Here’s why many broadcasters and sports rights-holders are switching to hybrid content storage workflows.

Pandemic reality check

It’s a scenario that organizations certainly didn’t envisage three years ago – citywide lockdowns with restricted access to offices, limited ability to collaborate on files with colleagues, and virtually zero access to on-prem content.

The Covid-19 pandemic brought with it a reality check that has compelled companies to focus on content access resilience. They’re reassessing the risks posed by threats such as natural disasters and cyber-attacks, even the effect of having content archives locked up on legacy platforms in siloes. For many organizations, the best response to these threats lies in hybrid workflows.

Content accessibility unlocked

Replacing LTO, discontinued products such as Sony’s ODA, or augmenting them with new technologies and a non-siloed storage approach offers more flexibility. A popular solution is object storage on-prem with hybrid workflows to the cloud.

The hybrid model provides the perfect mix of unfettered remote access for content collaboration and deep archive, with the security of on-prem backup in case of an outage.

This workflow model appeals to broadcasters and sports rights-holders for reasons beyond contingency planning. It also offers cost efficiency and predictability, better internal regulation and data sovereignty.

The power of metadata

Searchable content goes hand-in-hand with hybrid workflows, because if organizations don’t know what they have stored on-prem and in the cloud, it’s as good as lost. Using AI to automatically enrich media assets with timestamped metadata helps teams find exactly what they’re looking for among their content archives in a matter of minutes.

Since it belongs to organizations and not their vendors, metadata also needs to be portable across MAM, DAM or PAM, on-prem or cloud storage.

Newsbridge and Object Matrix – powering your hybrid storage workflow

Object Matrix and Newsbridge provide media and sports rights-holders with an integrated solution for hybrid content storage management. From simplifying on-prem, hybrid and cloud-native archive setup and security measures via Object Matrix, to ingesting archived or live content into the Newsbridge platform to leverage AI-powered asset management.

The joint solution brings productivity gains, operational efficiencies and the resilient access to content that organizations are looking for.

If your broadcast or sports organization needs a cost-competitive solution that maintains on-prem storage for original files, whilst offering a cloud media hub for accessing, searching and working with media assets from anywhere, make sure to get in touch!

About Newsbridge

Newsbridge is a cloud-based platform for next-gen media valorization offering Multimodal Indexing via Artificial Intelligence (AI). Taking into account facial, object and scene recognition with audio transcription and semantic context, Newsbridge provides unprecedented access to content. Whether it be media logging, archiving, monetizing, or investigative research- the solution allows for smart media asset management. Today our platform is used by TV Channels, Press Agencies, Major Sports Federations, Production Houses, Journalists, Editors and Documentalists to boost their media value chain. Newsbridge clients include but are not limited to: TF1 Group, AFP, FFF (French Federation of Football), M6 and Reed Midem.

About Object Matrix

Object Matrix is the award-winning software company that pioneered object storage and the modernisation of media archives. It exists to enable global collaboration, increase operational efficiencies and empower creativity through deployment of MatrixStore, the on-prem, hybrid and cloud storage platform. Their unified deployment approach ensures content spans on-prem and cloud storage whilst their focus on the media industry gives them a deep understanding of the challenges organisations face when protecting, processing and sharing video content. Customers include: NBC Universal, TV Globo, Warner Bros. Discovery, MSG, ATP and the BBC, to name but a few!

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