Last year we witnessed the rush for businesses to provide remote working, business continuity, and the ability for creative professionals to self-serve content from the archive. A rush which is still in full swing and it’s safe to say, Cloud is here to stay, and rightfully so.
Cloud is highly efficient at data distribution, sharing production workflows and can be very cost-effective in most situations. However, in some situations, the public cloud in creative workflows is often deemed as far too unpredictable when it comes to cost. A topic often talked about amongst the creative community, from people looking to move to the cloud or those who are already years into the journey, the message is still the same.
News, sports, and advertising agencies need to frequently access their archive footage. Not everyone gets 80% discounts and large corporate deals that are often linked to other sponsorship agreements. The vast majority face a very unpredictable roadmap in terms of bills and data access. The irony is, organisations are paying to access the content they own.
A little like walking into your local pub and ordering your favourite drink only to find out there are hidden additional charges involved!
In reality, today, on-prem gives the greatest bandwidth possible, zero egress fees, and can be significantly less expensive for most workflows. On-prem can link with all those apps in the media industry that are already invested into and the cloud creates more than a few single vendor and security concerns. Hello Hybrid!
Hybrid workflows open on-prem through to cloud and back. Having the best of both worlds, is there a vendor out there who could ignore the need for a hybrid solution?