Tyrell and Object Matrix Deliver a Petabyte of Media Focused Private Cloud Storage to Virgin Media

Virgin Media, Tyrell CCT & Object Matrix

Dublin, Ireland and Cardiff, Wales, 7th March 2018

Object Matrix has provided Virgin Media, Ireland’s largest independent commercial broadcaster, with MatrixStore, a media-focused private cloud platform, for its digital asset archive. The implementation was managed by Tyrell.

As a part of the Broadcasting Association of Ireland’s funding scheme for the archiving of programme material, Virgin Media began the process of digitising all of its tape assets. This, coupled with a growing library which already consisted of 70,000 object files, meant it needed a unified storage solution to interface with its archive, production, and content management systems.

Tyrell has implemented 1 petabyte of MatrixStore object storage for Virgin Media, providing digital content governance and instant access to all its content in the archive. An existing customer of MatrixStore, Virgin Media has expanding requirements. As the storage requirements increase, this can be expanded by adding more nodes with minimal technical input and zero downtime.

MatrixStore provides the broadcaster with the ability to easily search for, access, log, select and restores content to production systems, content management systems or to its online platforms with ease. MatrixStore underpins the Avid MAM | Foundation and two existing Avid interplay PAM system systems with integration with the Avid Media Central UX. It has been integrated directly into the existing media asset management system to enable automated workflows and a seamless workflow.

Nick Pearce, Sales and Marketing Director, Object Matrix, commented:

“Virgin Media makes a valuable contribution to the preservation of Ireland’s broadcasting heritage. Being able to easily find assets, especially of key moments in Ireland’s culture history, was extremely important to the broadcaster. With a fully digital and integrated archive, that process is now simple for Virgin Media.”

Eoin Brennan, Post Production Manager, Virgin Media, added:

“The ease of integration with MatrixStore into our existing production environment made it the right choice for us. The fully redundant system means we now have a secure archive, whilst also having easy access to all of our assets.

MatrixStore offers superior security, whilst maintaining flexibility, scalability, and ease of use. Thanks to this project, we are able to better manage our digital assets.”

About Object Matrix

Object Matrix is an award winning UK based software company that pioneered Digital Content Governance (DCG), object storage and the modernisation of digital video workflows. Our media focused private and hybrid cloud solutions are tightly integrated into file based and IP workflows and bring economic and operational benefit to all of our customers. Our flagship product, MatrixStore, is used by the world’s largest organisations that create and distribute video content, including NBC, TV Globo, MSG-N, the BBC & BT.

About Tyrell

Tyrell provides technical expertise in the production and integration of technology infrastructure projects for Corporate and Broadcast clients such as BBC, RTE and Virgin Media. Tyrell is comprised of a team of technology experts supplying the Media Industry in the areas of Broadcast, Animation, Studio and Post Production, as well as Livestreaming and Cloud Based Services. Working collaboratively with organisations is integral to the Tyrell approach to business which is informed by taking a strategic position, partnering with clients. Founded in 2000 the reseller is based in the UK and Ireland, with locations in London and Dublin.