2019 Object Matrix Storage Prediction

Top 6 Predictions for Media Storage

Whilst in media storage, 2018 was the year of “AI” we can confidently predict that 2019 will be the year of “Hybrid”. What this means exactly, and how this will affect storage purchase decisions is a matter of much debate. So let’s take a look a look at what we can know for 2019 and how general trends are going to play out.

1: The AI Discussion will Mature

AI won’t disappear, it will only get better, but at most storage and media vendors will stop throwing around the almost meaningless term “AI”. Thank goodness.


“Hybrid” will be the buzzword of 2019. And for media workflows and future looking storage strategies, it should be top of your requirement list.

3: Object Storage’s Day has Come

“Hybrid” and “IMF” amongst other reasons will cause people to look for object storage everywhere. We’ve already seen RFPs going in that direction and that trend will become more commonplace in 2019.

4: Silver halide film as a content distribution media will vanish before the end of the decade!

Silver halide film will disappear as a distribution media! But people will still be stuck with unmanageable, costly and non-revenue generating, legacy media archives.

5: The General Storage Evolution will Continue

The need for compact high density and spinning disk storage continues to drive underlying industry innovation. The optimum $/GB storage technology in 2019 will continue to be the 3.5” HDD and will reach 15TB per drive.

6: Storage Governance Requirements will Grow

The final trend prediction for 2019 is that it will be a year where the media production industry throughout will make huge steps forward around securing production and storage. In particular, that storage technologies that support this will be sought out as essential.

About Object Matrix

Object Matrix is an award winning UK based software company that pioneered Digital Content Governance (DCG), object storage and the modernisation of digital video workflows. Our media focused private and hybrid cloud solutions are tightly integrated into file based and IP workflows and bring economic and operational benefit to all of our customers. Our flagship product, MatrixStore, is used by the world’s largest organisations that create and distribute video content, including NBC, TV Globo, MSG-N, the BBC & BT.