• 28 March 2018

The Trend for Hybrid Cloud Workflows

The Trend for Hybrid Cloud Workflows

The Trend for Hybrid Cloud Workflows 150 150 Object Matrix

The Trend for Hybrid Cloud Workflows

Hybrid workflow is a term that is being thrown around a lot in the technological and ‘cloudy’ hemisphere at the moment. But what is a hybrid workflow? A truly hybrid workflow has on premise and public cloud elements that work in harmony to produce the best possible efficiencies in storing, handling, sharing and distributing media assets, enabling orchestration of content through the two platforms.

For organisations that manage digital video content it enables them to benefit from both on cloud and on premise, delivering greater flexibility, more content processing, protection and wider sharing options. For storage, implementing a premise ‘private cloud’ is perfectly suited to providing high speeds of access for users and for integrating into existing and future workflows. Meanwhile, the public cloud is great for sharing to other off premise users, having a geographically distributed backup and for tapping into on-demand cloud based software services.


The key to manifesting hybrid workflows for storage is the integration layer. Many organisations rely on 3rd party orchestration layer to synchronise the content between private and public cloud platforms. A media focused hybrid cloud workflow is designed to meet the challenges faced by organisations such as creating, ingesting, logging, editing, sharing, distributing and archiving video content. This includes high speed on premise workflows coupled with seamless synchronisation of content and metadata. Tight integrations and automated workflows ensure such organisations benefit from operational efficiencies and elastic scale of hybrid environments. Customers also benefit from integrated disaster recovery and business continuity provision.

Hybrid is set to become more and more popular over the coming months, as media companies begin to recognise the wealth of potential for streamlining workflows, flexibility and generating revenue. When accomplished correctly, and applied in a suitable manner, hybrid workflows have the ability to revolutionise the way that content is created, developed, shared and stored. Solutions are quickly coming together to provide seamless experiences for the users, removing the need for deep technical skills and allowing people to better spend their time. In particular we have witnessed technical partners working closer than ever before to provide joined up solutions that have truly interchangeable parts.

We here at Object Matrix have launched hybrid cloud workflow integrations for MatrixStore, our object storage platform. Read more on this here: Object Matrix Launches AI and Hybrid Cloud Workflows at NAB

About Object Matrix

Object Matrix is an award winning UK based software company that pioneered Digital Content Governance (DCG), object storage and the modernisation of digital video workflows. Our media focused private and hybrid cloud solutions are tightly integrated into file based and IP workflows and bring economic and operational benefit to all of our customers. Our flagship product, MatrixStore, is used by the world’s largest organisations that create and distribute video content, including NBC, TV Globo, MSG-N, the BBC & BT.