The Growing Importance of Easy Access to Legacy Content
The ways in which media companies access content are changing. Competition in the industry is intense which means media companies have to be dynamic, and act fast. As such, broadcasters and other media companies are increasingly looking to monetize legacy content and make the most of the media they have to hand. This means that for complex media workflows, outdated storage platforms are no longer even ‘just good enough’. Content needs to be discoverable immediately and it needs to be usable.
Linear Tape Open (LTO) in particular is no longer appropriate for the competitive environment in which many media companies operate. For one, LTO has no support for metadata management nor AI-frameworks, as we have already mentioned. If your main goal is to put media on a shelf for a low dollar per gigabyte then LTO makes sense. But for frequent, fast access, it simply doesn’t tick the box.
Then there’s the migration to the cloud. Although on-premise storage still remains absolutely essential to many workflows, most companies are likely to implement a hybrid-cloud approach over the next five years. In these workflows, we’re likely to see content stored locally within both private cloud archives and on-premise, depending on the type, purpose and context of specific content. Tape is unable to integrate with cloud applications, so this alone will limit its viability what with many looking to cloud integrations to solve growing content repositories.
For media companies such as sports broadcasters, who may have decades of content to store, finding clips and relays from old matches is a necessity and instant, fast access is therefore a priority. Consider how often a sports broadcast revisits the career of a retiring football player, or the last time a team won the Premier League . In this case, many assets are likely to be in older tape formats which could even become unreadable in the near future, and essentially lost.
In the case of hybrid workflows, tight integrations also mean that organisations can benefit from the elasticity of the cloud. This makes growth and expansion is much easier as organisations can simply add an extra component (more storage capacity for example) with no need to overhaul a workflow or invest in space and equipment.
The importance of integrated workflows is reflected in the fact that Object Matrix’s Digital Content Governance and object storage platform, MatrixStore, has been integrated with many new partner workflows since January this year. In fact, MatrixStore has been integrated with a vast range of applications including AI Services, MAMs, PAMs, DAMs, Deep Archive, Cloud Services, Accelerated Transport Layers, Transcoders, Checkers, Playout Servers and many more.
Example workflows include:
Multiple customers, including TV3 and ITN News, have chosen MatrixStore to replace legacy storage as a result of its ability to enable instant access to archived storage, integrate with a number of third-party services and enables a hybrid-cloud workflow. In fact, MatrixStore was recently awarded the IABM BaM Award in the Store category at NAB Show – an award which ‘celebrates and recognizes achievements and new solutions’.
Legacy content is increasingly being looked at within a competitive media landscape as an additional revenue stream, and an opportunity to add value through the targeting of new audiences. This content can be effectively repurposed and monetised but only if companies put the right storage solutions in place now, ensuring content is easily accessed in the right format, and workflows are seamless and efficient.
Get in touch with us today to find out how Object Matrix’s integrated solutions could streamline your storage workflow and save end users time, effort and resources.
About Object Matrix
Object Matrix is an award winning UK based software company that pioneered Digital Content Governance (DCG), object storage and the modernisation of digital video workflows. Our media focused private and hybrid cloud solutions are tightly integrated into file based and IP workflows and bring economic and operational benefit to all of our customers. Our flagship product, MatrixStore, is used by the world’s largest organisations that create and distribute video content, including NBC, TV Globo, MSG-N, the BBC & BT.