Then there’s the migration to the cloud. Although on-premise storage still remains absolutely essential to many workflows, most companies are likely to implement a hybrid-cloud approach over the next five years. In these workflows, we’re likely to see content stored locally within both private cloud archives and on-premise, depending on the type, purpose and context of specific content. Tape is unable to integrate with cloud applications, so this alone will limit its viability what with many looking to cloud integrations to solve growing content repositories.
For media companies such as sports broadcasters, who may have decades of content to store, finding clips and relays from old matches is a necessity and instant, fast access is therefore a priority. Consider how often a sports broadcast revisits the career of a retiring football player, or the last time a team won the Premier League . In this case, many assets are likely to be in older tape formats which could even become unreadable in the near future, and essentially lost.
In the case of hybrid workflows, tight integrations also mean that organisations can benefit from the elasticity of the cloud. This makes growth and expansion is much easier as organisations can simply add an extra component (more storage capacity for example) with no need to overhaul a workflow or invest in space and equipment.