The AI Discussion will Mature

The AI Discussion will Mature

Anyone walking the halls of NAB, IBC or any other expo in 2018 will have become amused or possibly bemused at how every company had somehow become an “AI” company overnight. AI for many was just another way of saying “we have a computer program that helps you do your job!” Hmmm. Not really a good definition of “AI”! But where “AI” was new and exciting was where it could do automated editing, automated workflow or, in the case of storage, advanced image recognition. Advanced image recognition unlocks archives for reuse and monetisation. That points to archives on spinning disk rather than archives sat on tapes on a shelf. But however cool that concept is the fact remains that advanced image recognition is still very CPU intensive and expensive to perform. Reality check: most of us won’t be doing “AI” image recognition in 2019.

The Prediction

AI won’t disappear, it will only get better, but at most storage and media vendors will stop throwing around the almost meaningless term “AI”. Thank goodness.

About Object Matrix

Object Matrix is an award winning UK based software company that pioneered Digital Content Governance (DCG), object storage and the modernisation of digital video workflows. Our media focused private and hybrid cloud solutions are tightly integrated into file based and IP workflows and bring economic and operational benefit to all of our customers. Our flagship product, MatrixStore, is used by the world’s largest organisations that create and distribute video content, including NBC, TV Globo, MSG-N, the BBC & BT.