The £1.9 million cost to a small business.
Businesses shed sweat, tears and cash developing their community of customer & prospect contacts.
At Object Matrix we didn’t buy some dodgy database, we grafted for every single one.
In all cases, cards have been handed over willingly as people want to be kept in the loop.
Today our contacts are being bombarded with opt-in emails. A redundant process that will ensure they hit no more than yes.
And that will be costly to any company.
I estimate Object Matrix has spent over £1.9m building a community of over 6000 contacts.
We email those contacts twice a month and when people think it is too much they unsubscribe. We have lost around 10% from that process.
The other 90% are happy to keep receiving our weird and wonderful emails that keep them abreast of technological change, broadcast industry updates and the trials and tribulations of building a private cloud business from sunny South Wales!
My gloomy prediction is we will lose 50% of our EU database. A cost of over £500k to Object Matrix.
So before you hit opt-out on your next email, think of the company behind it and how you can help them to continue growing.
BTW, we will be giving you the option to opt-in very soon in a typically Object Matrix manner!
About Object Matrix
Object Matrix is an award winning UK based software company that pioneered Digital Content Governance (DCG), object storage and the modernisation of digital video workflows. Our media focused private and hybrid cloud solutions are tightly integrated into file based and IP workflows and bring economic and operational benefit to all of our customers. Our flagship product, MatrixStore, is used by the world’s largest organisations that create and distribute video content, including NBC, TV Globo, MSG-N, the BBC & BT.