Over the past few years, we have seen significant changes in the media industry. Content providers are under pressure to provide content anytime, anywhere. Over-the-top (OTT) is also extending geographic reach for many content providers and others are bringing new content to innovative platforms, such as VR headsets. Multiple platforms regionalised versions, and the demand for high resolution is leading to an unprecedented demand for bandwidth.
Many content providers are finding they simply don’t have the storage capacity to manage such a massive library of content and it is costing more and more to deliver extra capacity. It is also a challenge to get the right infrastructure in place to serve up huge volumes of content, it is not just about the space. With this in mind, many organisations are looking to move petabytes of content onto disk so that they can exploit its currently latent value.
At the same time, of course, content remains a premium resource so the storage needs to be reliable enough to take care of high-value content. Storing multi petabytes of content in a secure storage can be really expensive and with content providers looking to maximise cost efficiency, this can be a real hurdle.
One of the biggest problems is that when it comes to storage there is very rarely any flexibility, so when the storage gets too full, it means making a big leap to the next level.
That is why we are introducing new pricing bundles to tackle this problem for our customers. Customers can choose the pricing bundle that offers the storage size required, without the price tag to match. For example, we are offering highly secure, reliable Object Storage for under £100 / TB. You can choose the pack to suit you – 5, 10, or 20 petabytes, whilst making the most of a private cloud deployment, either on and off site. Cloud deployment also means you can easily scale at any time when the bandwidth takes another leap!