One of the reasons Object Matrix continues to grow in the video industry (VoD, Post-Production, Broadcast, telecoms, banks and even energy companies) is that our company is only focused on the video industry.
Sure, our object storage and digital content governance platforms are completely horizontal and could service any industry but back in 2008, we decided to focus on a niche. And the video was that niche.
What does it mean to our customers? For one, everyone in the OM office understands the market we work in, understands the challenges our customers face and understands the language. Many of the generalist suppliers may only have one video specialist to cover West or East. That’s not West or East coast that’s West or East of the globe!
Recently a major generalist supplier dropped out of one of the major industry trade shows. I’d like to think it was in protest of the needless 5th day but in truth, it seems to be more related to trying to push the industry into the cloud technology they want the industry to use whether the industry is ready for it or not.