Object Storage’s Day has Come

Object Storage’s Day has Come

There are two major drivers for this in 2019. Firstly, hybrid workflows work best with object storage everywhere – you can move an asset and its metadata seamlessly back and forth, e.g., around the world to a post-production team and back again without having to deal with pesky databases or MAMs. But a second reason for this is that the world of media delivery is changing fast. IMF and Object Based Broadcasting can otherwise be described as “Render at the point of distribution” and “Render at the point of discussion”. Fact is that they fit best into a world of objects rather than files. The future lies with objects. 2019, with hybrid getting the attention is just the beginning.

The Prediction

“Hybrid” and “IMF” amongst other reasons will cause people to look for object storage everywhere. We’ve already seen RFPs going in that direction and that trend will become more commonplace in 2019.

About Object Matrix

Object Matrix is an award winning UK based software company that pioneered Digital Content Governance (DCG), object storage and the modernisation of digital video workflows. Our media focused private and hybrid cloud solutions are tightly integrated into file based and IP workflows and bring economic and operational benefit to all of our customers. Our flagship product, MatrixStore, is used by the world’s largest organisations that create and distribute video content, including NBC, TV Globo, MSG-N, the BBC & BT.