Cardiff, London UK 25th July 2013 – Object Matrix, provider of trusted file based and nearline storage platforms today announces the sale of a MatrixStore cluster and Interconnect, the Interplay archive plugin, to Soho based Directors Cut Films.

For the last 14 years Directors Cut has been at the forefront of content production embracing new technologies and skill sets in order to meet the demands of an ever changing broadcast landscape. Staying ahead of the technology curve has enabled them to remain both innovative and highly competitive in the field of HD production workflows.

“With more of our client’s projects being file based from ingest to delivery we have been keeping an eye on the broadcast technology market for integrated solutions that allow us to build secure , cost effective and repeatable workflows,” stated Andy Nicholson, Technical Director at Directors Cut. “MatrixStore from Object Matrix provides us with a trusted storage platform that not only integrates into our current workflow but also has the ability to hook into any future technology platforms we implement.”

Implementing a tapeless or file-based workflow has again been highlighted as one of the top challenges facing creative organisations. With a myriad of different formats being ingested on a daily basis and new standards for file delivery being implemented facilities such as Directors Cut are implementing solutions that make that process smoother.

The 60 terabyte MatrixStore solution purchased by Directors Cut will be implemented into an Avid Interplay workflow with content transferred to and from the MatrixStore nearline platform using the InterConnect archive plugin. The complete storage workflow has been supplied by Object Matrix and Avid partner Tyrell. “Many of our customers are faced with similar challenges and MatrixStore complements the online storage providing fast, secure overflow as projects demand” comments Martin Bennett, Commercial Director, Tyrell.

Gavin Emery, Account Manager, Object Matrix, “We are thrilled to be working with Mark, Andy and the team at Directors Cut. Having discussed the many challenges of implementing file based workflows with them we are proud that they chose Object Matrix to provide the secure nearline tier of storage.“




About Directors Cut


About Object Matrix

Established in 2003, Object Matrix is a software company based in Cardiff (Wales, UK). Its acclaimed product MatrixStore has been used in production since 2006 by broadcast, production, VFX, post-production and creative agency customers.


Object Matrix is comprised of a team of storage industry experts with a shared vision for high levels of data security combined with intuitive user interfaces. In addition to providing solutions and product integrations for the storage, search and retrieval of media assets, Object Matrix also provides consultancy, training, systems integration, and ongoing support services.

About Tyrell

Tyrell is the leading creative technology solutions provider for the broadcast, post production, education and corporate sectors in the UK and Ireland. Established in 2000, the company provides complete digital media solutions for the creation, manipulation, management and delivery of digital content. Tyrell represents leading global suppliers of video, audio, storage and media streaming solutions and also provides consultancy, system integration and technical support services.