Object Matrix Extends Its Reach

Object Matrix Extends Its ReachPress Release announcing two recent reseller appointments.

Helsinki (Finland), Miami (USA), Cardiff (UK), 14th August 2012- Object Matrix, leader in the market of integrated nearline storage solutions development, announces the appointment of Mediatrade, a pioneer Finnish reseller and the CIS Group as a premier reseller for the USA, Latin American and Caribbean markets.

These appointments emphasise Object Matrix’s strategy to work with the very best resellers and explore new markets. The prevalence of file-based workflows is driving media organisations across Europe and beyond to look for resilient nearline solutions that complement their existing infrastructure. The appointment of Mediatrade and the CIS Group enables Object Matrix to reach and better serve those organisations.

At Mediatrade, Mikael Silvennoinen, manager of MAM & Post systems stated, “We at Mediatrade were very convinced about Object Matrix and their products. When there are hundreds of storage manufacturers these days it requires some distinctive features to stand out from the crowd. MatrixStore has these features and really bundles an intelligent nearline solution to support today’s production workflows. The wide range of integration possibilities with many of the products found in our portfolio will allow us to build complete solutions for our customers that we can feel confident in supporting. We truly believe the MatrixStore will be a success in our market and are thrilled to add this reputable company to our product portfolio”.

MatrixStore is a highly resilient, disk-based nearline archive platform designed to protect digital assets in AVID, Adobe and Apple workflows. MatrixStore fits into various workflows protecting your digital assets and metadata with the minimum effort. InterConnect is a cost-effective plugin for AVID Interplay useful to move assets from ISIS/Unity to MatrixStore by simply dragging and dropping assets within the Interplay application.

Nick Pearce, co-founder of Object Matrix said, “Mediatrade is a highly respected reseller and integrator in Finland, Scandinavia and the Baltic region. They’ve been working in the media world since 1991 and have a reputation for bringing new technologies to market. We are also very happy to have appointed CIS Group in Miami. Their reputation and coverage in Latin America are second to none which is backed up by a strong emphasis on customer support. We look forward to long and fruitful relationships with the CIS Group and Media Trade”

Guilherme R. Silva CEO of CIS Group said, “Object Matrix is an innovative company that has been on our radar for the last two years. Their ability to offer integrated and proven solutions that meet the challenges facing our broadcast and post-production customers really makes them stand out.”

Object Matrix will be at IBC stands 6.C28a and 7.J15d. The leading developer of a scalable object-based archive system will be demonstrating the enhancements in MatrixStore Server Software 3.0 and its full integration with AVID ISIS and Interplay platforms. Appointments with sales and technical teams at IBC can be booked by contacting Object Matrix: sales@object-matrix.com or +44 2920 382308

MatrixStore and all Object Matrix products are available through an extended list of resellers in UK, Norway, France, Brazil, Spain, Germany, Holland, Belgium, Switzerland and Australia.

About CIS Group

Established in 1988, CIS Group designs, engineers, installs and fully supports integrated solutions for broadcast facilities, content producers, sports venues, educational institutions and houses of worship. CIS focuses on digital technology and new media projects for the creation, management and distribution of the film, video, audio, and data and delivers turnkey systems that combine proven broadcast, IT and storage technologies to enable full digital workflows. Headquartered in Davie, FL USA CIS Group has field sales and services facilities in Brazil and Portugal.


About Mediatrade

Mediatrade is a reseller and systems integrator for digital media production, delivery, and management equipment. Our main market area in Finland and Estonia, but we also sell to other parts of Scandinavia and the Baltic countries as appropriate. The company is based in Helsinki, Finland.

Within our market area, Mediatrade is known as a pioneer. Since 1991, we have been first to introduce many new technologies and workflows, such as NL editing, DVD authoring, virtual studios, IPTV w/ NPVR, tapeless acquisition, file-based playout, Docsis 3.0 M-CMTS bonding etc. We also boast the widest reach of expertise: our offering encompasses the entire broadcast industry chain from production equipment, to management and archiving and finally to delivery systems.