12. I don’t have a strategic relationship with my vendors, I just get what they think I need
As mentioned above, we have spoken to many customers seduced by special introductory offers from the big named generalist IT suppliers. “Nobody has ever got fired for buying from …” etc. Turns out their solutions doesn’t suit media workflows so after months or years adapting your workflow to their technology they become expensive doorstops. We’ve all seen those boxes in the corner of obsolete or useless hardware!
One of the reasons Object Matrix continues to grow in the video industry is that our company is only focused on the video industry.
Sure, our object storage and digital content governance platforms are completely horizontal and could service any industry but back in 2008, we decided to focus on a niche. And, the video was that niche. What does it mean to our customers? For one, everyone in the OM office understands the market we work in, understands the challenges our customers face and understands the language. Many of the generalist suppliers may only have one video specialist to cover West or East. That’s not West or East coast that’s West or East of the globe!