The Challenge – Accessing Assets in the 4th Quarter with 5 seconds on

With the ongoing success of the Miami HEAT, there has been a surge in demand for a wider variety of content generated by the world renowned NBA franchise. The raw footage, created by HEATV, the team’s Media Production department, needs to be ingested and secured in a timely fashion in order to ensure a fast turnaround and distribution of the finished content.

Some of the challenges they faced in their Avid workflow includes:

How to protect content at the point of ingest using an affordable, scalable nearline storage platform.
How to manage various formats and wrappers during the ingest process.
How to create links between full resolution and low resolution content from within the Avid based production environment.
How to get instant access to digital archive when there is no time to find a tape.
How to ensure any new platform would be suitable for future Avid or non-Avid workflows.