Object Matrix Appoints Playbox Technology in South East Asia

Cardiff (UK), Selangor (Malaysia) 5th November 2014

Object Matrix, leading provider of integrated object-based nearline storage solutions, today announces the appointment of Playbox Technology Asia Pacific to represent the Object Matrix portfolio of broadcast and post-production solutions in the South East Asia region.

This appointment highlights Object Matrix’s strategy for measured global expansion via strategic partnerships and alliances.

Nick Pearce, Sales Director & Co, stated:

“Playbox Technology (APAC) is a known and trusted provider of highly innovative broadcast technology solutions within the South East Asia region and beyond. We are very pleased to welcome Playbox Technology to our growing partner community. The partnership enables us promote Object Matrix solutions into new territories whilst benefiting from their extensive network and undoubted technical expertise.” 

The countries covered by the agreement fall within the South East Asia region but also includes Australia, New Zealand and Hong Kong. A support and service hub will be hosted in Kuala Lumpur to ensure that a local, rapid and expert response will be experienced by customers in the territory.

Pavlin Rahnev, CEO, Playbox Technology Asia Pacific, stated:

“Playbox Technology AP has been focused on delivering the best broadcast technology to our client base and the wider region. Our customers require tightly integrated solutions that ensure the workflow is seamless and easy to use. With integrated solutions from Masstech, Venera Technology, and now Object Matrix, we are well placed to fulfil our customer’s strategic visions.  MatrixStore is a proven and trusted object storage platform that is integrated tightly into multiple media and file based workflows which makes Object Matrix the perfect strategic partner for us as we continue to grow”.

MatrixStore is a highly resilient, object based nearline storage platform designed to protect digital assets in file-based workflows. MatrixStore fits into various workflows protecting your digital assets and metadata with the minimum effort. It is the intelligent nearline hub that is shared amongst workflows, departments, and clients.

About Playbox Technology Asia Pacific

PlayBox Technology is an international communications and information technology company serving the broadcast, corporate and digital signage markets in more than 100 countries. It is dedicated to the research, design, development and provision of the best products, systems, solutions and services. With over 15,000 TV channels powered by PlayBox Technology, the chances are you will have experienced our broadcast solutions for yourself. PlayBox Technology users cover a wide range of today’s broadcast activities and include start-up TV channels, webcasters, DVB (IP/ASI) TV channels, interactive TV and music channels, film channels, remote TV channels and disaster recovery channels as well as satellite, local, regional, national and international broadcasters.