At Object Matrix, April means Vegas. At this time of year our bodies are almost synchronised to get ready for the craziness, the good and terrible food, the highs and lows and visiting the freak show that is Fremont Street. Having dodged it in 2020, we were at first secretly relieved (if only not to put on 3 kilos in 7 days) but then gradually we began to miss the show and the ability to connect with our friends and the wider media community. For some reason, this year, it feels strange to not be there. Whether you love it or hate heading to the desert, there’s no better place than a tradeshow to catch up with one another…which is something we miss greatly.
So without further ado, and to take away those NAB blues… here are some (not) NAB Announcements that would have been talked about at the show (if it was in April)