I am encouraged to hear that some media companies have made it known to their suppliers that they will continue with projects, albeit with minor delays, and pay their vendors on time as they wish to remain a responsible member of the community.
I would say it is incumbent on all the broadcasters to do the same. From the BBC and France Televisions to Netflix and Amazon. Infrastructure and creative projects must be continued. At the very least, they should inform their technology partners of any changes to timing so they too can plan, adjust and pivot accordingly
Tough times call for companies to be agile, twist and pivot. And, given half a chance, SMEs can do that better than the rest. It is the reason we play such an important role in the M&E space. It is because we listen, develop, adapt and deliver to our customers needs. Larger, more generalist, organisations can end up less flexible as they need to satisfy many verticals to make ends meet. What those calling for a culling of the masses at the bottom tier do not realise is that innovation starts there. Even using the same hardware platforms these specialist companies provide products and services that no other company can. In a large company the projects would be skunk works or scenes cut and destined for the editing room floor.
Thousands of small and medium sized companies have dedicated themselves to the broadcast industry and will continue to do so if the top of the pyramid can help us do so.Together, we need to get in shape to survive the current crisis and together we will be well placed to thrive. If we are not supported then the industry will find itself in a very difficult place for the short to medium term.
Object Matrix has been around since 2003. We have seen and survived financial meltdowns. When we started the company we dreamt of being the unicorn. Our journey along the hockey stick saw a prolonged trough of despair before morphing into the current ramp to happiness During that time we self-described as a cockroach with unicorn aspirations.
I think that is rather apt right now.