• 17 November 2017

Million Dollar Marketing Budgets & Linux Servers

2018 Object Matrix Storage Prediction

Million Dollar Marketing Budgets & Linux Servers

Million Dollar Marketing Budgets & Linux Servers 700 198 Object Matrix
Cloud Storage = Somebody Else’s Computer

What is the benefit of cloud for large scale storage of, e.g. a multi petabyte archive? This may shock you: Public Cloud cost for 1PB (priced at $.024 per GB) for 5 years = $1,440,000 + likely very large egress fees. You can up to double that if you want to keep your data with two companies for safety. Hardware / software / support cost of on-premises 1PB on spinning disk private cloud is less than 1/3rd of the cost over the period. So, is it worth $1m to let someone else hold your data? Definitely “no”. But maybe “yes”. For one thing, it depends on the workflow. For instance, if your concern is distributing your data around the world or if you do not wish to manage LTO migrations of rarely accessed content then cloud might be the way forwards.

But it’s great to see some of the hyperbole of “cloud” dissipate – it is not the answer to everything.

What is changing in the stratosphere of cloud is the number of integrations into that platform from people wanting a piece of the pie. E.g. hook a cloud video analytics engine to your archive and get a bunch of results. It’s neat and easy but it is expensive and at times of very dubious quality.

The Lie: Cloud solves all.

The Predictions:

  1. Continuing industry segmentation and understanding of what makes sense on cloud and what doesn’t.
  2. An explosion of 3rd party specialist companies offering “services” on your video archive on premises and on cloud.
  3. Some companies that rushed to cloud will be taking some content off cloud as costs and egress fees bite hard.

The Bad Pun:

Q: “Mum, what are clouds made from?”
A: “Million dollar marketing budgets and Linux servers son”

Object Matrix: A video workflow specialist offering hybrid, on-premises and private cloud solutions – all available now.

Some Useful Links:

About Object Matrix

Object Matrix provides digital content governance and object storage platforms. The company was built on the philosophy that archive systems should be scalable and interoperable, as well as ensuring instant access to data and metadata. Its flagship product, MatrixStore, is an integrated object storage software solution providing protection and governance for the lifetime of any digital content. It’s used by global organisations that create, curate, and distribute video content, including NBC Universal, TV Globo, the BBC and BT.

Object Matrix is comprised of a team of storage industry experts with a shared vision for high levels of data security combined with intuitive user interfaces. In addition to providing solutions and product integrations for the storage, search and retrieval of media assets, Object Matrix also provides consultancy, training, systems integration, and ongoing support services.