media.cymru will make region a global hub for media innovation and production

Object Matrix is delighted to be a member of the media.cymru Consortium which has won a £50m bid to develop a world-leading cluster for media innovation in the Cardiff Capital Region.

Led by Cardiff University, media.cymru brings together 24 organisations from across the Cardiff Capital Region and includes partners working in education, broadcasting, technology, media production and local leadership to drive inclusive, sustainable economic growth and an additional £236m in Gross Value Added (GVA) by 2026. 

£22m funding is provided through UK Research and Innovation’s (UKRI) flagship Strength in Places Fund and match-funded by £3m from Cardiff Capital Region and £2m from Welsh Government through Creative Wales. 

Since 2006, the Region has developed one of the strongest media sector growth rates in the UK, attracting one in eight of all new UK jobs in film/TV, producing global successes on film and TV shows including Sex Education, His Dark Materials, Doctor Who and Dream Horse. 

Responding to the advances made in remote and virtual production during the COVID-19 pandemic, media.cymru will invest in the Region’s digital infrastructure, focusing on emerging technologies, increasing small businesses’ capacity for innovation and addressing skills needs.

Jonathan Morgan, CEO, Object Matrix, commented: “Cardiff has a wealth Creative industries and Object Matrix has long benefitted from being a part of that vibrant and supportive community. The Media Cymru project provides Object Matrix the chance to grow our cloud technologies as well as to build new workflows around 5G. We are very excited the project also supports collaboration and thank Cardiff University, UKRI and SIPF for their support.”

A series of industry-led challenge areas to be investigated, including sustainability, bilingual production, diversity and inclusion, tourism and technology will position the Region’s media sector as a testbed for new content, approaches and formats.

Professor Justin Lewis, media.cymru and Clwstwr Director from Cardiff University’s School of Journalism, Media and Culture, said: “After the devastating impact of COVID-19, the need for digital innovation in the creative sector has never been more critical. So, we are delighted to have received this government funding provided through UK Research and Innovation’s flagship Strength in Places Fund. 

“It builds on the growing success of the media sector in Wales and gives us the opportunity to build on the aims of the Clwstwr programme, which has already helped many businesses and freelancers in the area to grow and develop.

“The media.cymru programme focuses on making the Cardiff Capital Region a global hub for media innovation. It will give SMEs and start-ups working in this exciting area opportunities to collaborate and innovate, building on an integral part of the economy. We aim to support the development of a world-class media sector in Wales that inspires the world.”

The media.cymru Consortium members are: Alacrity Foundation, BBC, Boom Cymru, Cardiff Capital Region, Cardiff Council, Cardiff Metropolitan University, Cardiff Productions, Cardiff University, Channel 4, Dragon DI, Ffilm Cymru Wales, Gorilla TV, Great Point Media, Nimble Dragon, Object Matrix, Rescape Innovation, Rondo Media, S4C, Shwsh, Town Square Spaces, University of South Wales, Unquiet Media, Wales Interactive and Welsh Government.

Led by UK Research and Innovation, Strength in Places Fund (SIPF) is a competitive funding scheme that takes a place-based approach to research and innovation funding, to support significant local economic growth.

About Object Matrix

Object Matrix provides integrated and automated digital content governance. Based in Cardiff (UK), it has an impressive track record for providing tightly integrated digital preservation platforms and is trusted by global broadcasters, telcos, banks and utilities companies to ensure their video content is always available. Customers include Globo, Fox Sports, France Télévisions, BT, the BBC, Sony Pictures, NBC Universal, Deutsche Bank, Imagina, EDF, TV Globo & the Miami Heat to name a few.

Object Matrix is comprised of a team of storage industry experts with a shared vision for high levels of data security combined with intuitive user interfaces. In addition to providing solutions and product integrations for the storage, search and retrieval of media assets, Object Matrix also provides consultancy, training, systems integration, and ongoing support services.

About Cardiff University

Cardiff University is recognised in independent government assessments as one of Britain’s leading teaching and research universities and is a member of the Russell Group of the UK’s most research intensive universities. The 2014 Research Excellence Framework ranked the University 5th in the UK for research excellence. Among its academic staff are two Nobel Laureates, including the winner of the 2007 Nobel Prize for Medicine, Professor Sir Martin Evans.  Founded by Royal Charter in 1883, today the University combines impressive modern facilities and a dynamic approach to teaching and research. The University’s breadth of expertise encompasses: the College of Arts, Humanities and Social Sciences; the College of Biomedical and Life Sciences; and the College of Physical Sciences and Engineering, along with a longstanding commitment to lifelong learning. Cardiff’s flagship Research Institutes are offering radical new approaches to pressing global problems. More at www.cardiff.ac.uk.

About UK Research and Innovation (UKRI)

UKRI is the largest public funder of research and innovation in the UK, with a budget of over £8bn. It is composed of seven disciplinary research councils, Innovate UK and Research England. We operate across the whole country and work with our many partners in higher education, research organisations businesses, government, and charities. Our vision is for an outstanding research and innovation system in the UK that gives everyone the opportunity to contribute and to benefit, enriching lives locally, nationally and internationally. Our mission is to convene, catalyse and invest in close collaboration with others to build a thriving, inclusive research and innovation system that connects discovery to prosperity and public good.