In the 13 years of Object Matrix, I’ve learned a thing or two about patience and not to believe anything until money is in the bank.
- Firstly, I have discovered I have no patience (ask the godfather @CISGRP or Neil @NMRUK, or in fact any number of people who have worked with me).
- Secondly, in the early days we believed the hype, we rode the shiny wave of optimism that came with anyone showed an interest in our company or products.
So being invited to demo to NBC Studios, in Hollywood, setting up the kit backstage during rehearsals for the Jay Leno Show. What could possibly go wrong? Pretty much everything:
- No real contact with the end user beforehand to understand the problem and how we could solve it.
- Selling an API in 2005 when well, would you buy an API in 2005 from 6 Brussels based engineers?
- The demo was over in 5 minutes and none of the benefits conveyed.
- Opportunity gone.
Put simply “twas simply a disaster darling!”. It was, however, a fantastic lesson for the future and the gut wrenching feeling of failures like that, oh yes there have been more, made us more determined than ever to continue. Why? Because during those disastrous demo moments, and the following conversations, it became clear that there was a need, that industry was changing and it needed people like us to solve it. Being there gave us access to people and ultimately people buy from people. Which is why, 11 years on we do not have a customer on the West Coast. Something that is about to change.