Innovation Day to Discuss Hybrid Workflows

Innovation Day to Discuss Hybrid Workflows

London, UK, 21st March 2018

Object Matrix, Vidispine, Magenta, Dynatrace and Century Link have announced that they will be hosting an innovation day in London on the 27th March. The event will focus on hybrid cloud workflows, and how media companies can integrate them in a meaningful way. The five organisations are Amazon Web Services (AWS) Partners with experience of deploying media workloads on AWS.

The event will explore hybrid cloud architecture and workflows, with a focus on the benefits for the media industry, such as the delivery of flexibility, content protection, disaster recovery and wider sharing options.

A spokesperson for the companies commented:

“The media industry is experiencing a continued explosion of content creation and distribution meaning organisations are looking for the best solutions to them help meet the challenges that brings. We are working together to drive innovation, both on premises and public cloud (AWS), to create hybrid workflows that can make a massive difference to efficiency, flexibility, and scalability.”

Hybrid workflows use a mix of on-premise and public cloud services with orchestration of content between the two platforms. Media focused hybrid cloud architectures are designed to meet the specific challenges faced by organisations, especially regarding video content. This includes high speed on premise workflows coupled with seamless synchronisation of content and metadata to public cloud.

Steve Sharman, Director, Hackthorn Innovation, and host of the Innovation Day, added:

“Hybrid workflows have the potential to overcome many of the media industry’s content protection, transformation and distribution challenges. Seamless integration of media workflows both on premise and in the AWS platform ensure organisations get the perfect mix of performance, automation, integration and elasticity”

If you would be interested in attending the event, then please contact

About Object Matrix

Object Matrix is an award winning UK based software company that pioneered Digital Content Governance (DCG), object storage and the modernisation of digital video workflows. Our media focused private and hybrid cloud solutions are tightly integrated into file based and IP workflows and bring economic and operational benefit to all of our customers. Our flagship product, MatrixStore, is used by the world’s largest organisations that create and distribute video content, including NBC, TV Globo, MSG-N, the BBC & BT.

About Vidispine

Vidispine is an enterprise grade Media Asset Management backbone. The capabilities are exposed by well-documented and robust RESTful APIs, which work with any modern programming language. Vidispine let Software Developers and Service Providers easily build new innovative rich media solution. Vidispine scales from small archives to multi-site deployments and is agnostic in regards to OS, storage, media formats, application servers, databases and IT-infrastructure.

About CenturyLink

CenturyLink (NYSE: CTL) is the second largest U.S. communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the world’s best networking company by solving customers’ increased demand for reliable and secure connections. The company also serves as its customers’ trusted partner, helping them manage increased network and IT complexity and providing managed network and cyber security solutions that help protect their business.

About Dynatrace

Dynatrace has redefined how you monitor today’s digital ecosystems. AI-powered, full stack and completely automated, it’s the only solution that provides answers, not just data, based on deep insight into every user, every transaction, across every application. The world’s leading brands, including 72 of the Fortune 100, trust Dynatrace to optimize customer experiences, innovate faster and modernize IT operations with absolute confidence.

About Magenta

Magenta provides a unique combination of technical, business and industry knowledge that is channelled into a complete service system integration for the broadcast industry. Because we understand how things work today, we can ensure you and your workflows are ready for tomorrow.We help content creators & service providers to find more efficient ways to deliver video content, using enhanced video workflows, virtual technologies and smarter thinking. Our highly focused and committed approach ensures quick and efficient infrastructure solutions tailored to your individual business needs. Our high-quality product sourcing skills, combined with our fresh and innovative thinking ensures you can trust us to ensure your smooth transition into next generation technologies and workflows.