NAB sport, Las Vegas 2018 Object Matrix

IBC Reflection 2019

IBC 2019: like Christmas, it’s months in the planning and then over in a jiffy! Just with a lot less turkey and a lot more “turnkey” solutions (see what I did there? Yes I can hear the groans).

But in all seriousness my technology takeaway from the show was about that – for a long time we’ve seen that no solution is an island and that companies need true technology partners to deliver the multi-faceted solutions that media customers require. But now, more than ever I’ve seen it before, there’s been a willingness to work with APIs from different products so that bespoke solutions aren’t required. I believe a driver of this has been the cloud and the need to implement S3 workflows. Where products on-prem strongly support the S3 API (such as MatrixStore) it can be integrated with wide range of products. Everyone is talking APIs, integration and collaboration. And, importantly, that includes enlightened creative customers. 

Sadly, I didn’t witness the collaboration of data sharing via APIs extending to the metadata layer as much as it should be. There are still way too many products with proprietary databases that create a strong vendor lock-in. Leaders against that lock-in mentality who I witnessed included Arvato with their MAM subsidiary VidiSpine.

Something that I want to forget from IBC 2019 (but it’s hard to get the image out of my head!) was Pete and Nick (reputedly) meeting Robin van Persie!!

But, more important things you might have missed from Object Matrix were:

I hope you got a chance to come and say hi at the show, but if not, please feel free to drop a line anytime for demos and updates… but presumably not for 2 second-hand unwashed morph suites… !

About Object Matrix

Object Matrix is the award winning software company that pioneered object storage and the modernisation of media archives. Our on-prem and hybrid cloud storage solutions bring operational and financial benefits to our customers by securely managing content at every stage of its lifecycle; from ingest and nearline to archive and distribution. Deployed where you need it, our technology is non-proprietary, integrates into existing workflows, enabling you to work locally and share globally.

Our flexible approach, coupled with our focus on the media industry, means that our customers can trust us to deliver the solution they need. Our domain expertise, solutions and world class support are tailored to meet the growing demands faced when creating, archiving and sharing media content. Customers include: BBC, Orange, France Televisions, BT, HBO, TV Globo, MSG-N and NBC Universal.