• 12 March 2019

Hybrid Media Storage: Work Local, Share Global

Hybrid Media Storage: Work Local, Share Global

Hybrid Media Storage: Work Local, Share Global

Hybrid Media Storage: Work Local, Share Global 862 544 Object Matrix

Hybrid Media Storage: Work Local, Share Global


Object Matrix believes that the future of storage doesn’t exclusively lie on-prem nor in the cloud, but far rather in a mix of the two. You should be able to keep your assets where you need and use them, but you should also be able share those assets around the world and take advantage of cloud DR. In short, as you require: “work local: share global”.

Cloud is here to stay, and rightfully so. It is brilliant at data distribution and therefore at shared production workflows. It can be very cost effective in these situations. Some very interesting software is also becoming available in the cloud paradigm. But, hold the horses, the reality today is that on-prem gives the greatest bandwidth possible, zero egress fees and can be significantly less expensive for many other workflows. On-prem also links with all those software apps that you’ve invested into and are already feature rich. Meanwhile, cloud creates more than a few single-vendor and security concerns and an unpredictable cost model. So which way to go?

Step in Hybrid. Hybrid workflows open up on-prem through to the cloud and back. Given hybrid provides the potential of the best of both worlds, is there a software manufacturer or indeed a customer out there that can ignore the need for hybrid solutions? Only the ones with their heads in the sand.

What is a Hybrid Storage Cloud?

If you need to work with HD, 4K and 8K, you require on-prem solutions for throughput, access times and audit. Elasticity of transformation and collaboration are often more suited to public cloud platforms.

A hybrid storage cloud mixes on-prem private cloud and third-party public cloud services together with the orchestration of content between the two platforms. It’s key that the solution removes all the data management headache whilst providing clear insight into the assets you have and where you have them. Furthermore, it’s key that it keeps metadata moving with the assets and is completely vendor and service agnostic. Lastly, if AI can help to get the data where you need it, when you need it that’s a bonus, but one that will be expected in the future.

So in short, it could be that you are just looking for disaster recover or a full work local, share global workflow, but regardless, your investments should be into a future looking platform and the future lies in hybrid storage platforms.


Hybrid storage platforms:

  • Meet the tactical and strategic needs of many stakeholders and bring economic and operational benefit to your business.
  • Bring integrated workflows that combine performance and security with scale and global reach that gives you the flexibility you need.
  • Enable you to generate new revenue streams and makes you stand out from the crowd by changing the way video content is stored, accessed and shared.
  • Work for you and will free up your time to add real value to the organisation.

If you want to talk all things hybrid then we want to hear from you. Come and meet the most hybrid passionate people on the planet at NAB Las Vegas. We’re waiting to hear from you.

About Object Matrix

Object Matrix is the award winning software company that pioneered object storage and the modernisation of media archives. Our on-prem and hybrid cloud storage solutions bring operational and financial benefits to our customers by securely managing content at every stage of its lifecycle; from ingest and nearline to archive and distribution. Deployed where you need it, our technology is non-proprietary, integrates into existing workflows, enabling you to work locally and share globally.

Our flexible approach, coupled with our focus on the media industry, means that our customers can trust us to deliver the solution they need. Our domain expertise, solutions and world class support are tailored to meet the growing demands faced when creating, archiving and sharing media content. Customers include: BBC, Orange, France Televisions, BT, HBO, TV Globo, MSG-N and NBC Universal.