Cloud is here to stay, and rightfully so. It is brilliant at data distribution, at shared production workflows and can be very cost effective in some situations. But the reality today is that on-prem gives the greatest bandwidth possible, zero egress fees and can be significantly less expensive for most workflows. On-prem links with all those apps in the media industry that are already invested into and cloud create more than a few single vendor and security concerns. Step in Hybrid. Hybrid workflows open up on-prem through to cloud and back. Given they give the best of both worlds, is there a vendor out there that can ignore the need for hybrid solutions? Only the ones with their heads in the sand. And so, our prediction for NAB 2019 and beyond is that you are going to hear the word hybrid. A lot. And rightly so.

The Prediction

“Hybrid” will be the buzzword of 2019. And for media workflows and future looking storage strategies, it should be top of your requirement list.

About Object Matrix

Object Matrix is an award winning UK based software company that pioneered Digital Content Governance (DCG), object storage and the modernisation of digital video workflows. Our media focused private and hybrid cloud solutions are tightly integrated into file based and IP workflows and bring economic and operational benefit to all of our customers. Our flagship product, MatrixStore, is used by the world’s largest organisations that create and distribute video content, including NBC, TV Globo, MSG-N, the BBC & BT.