Can tech improve how archived footage is delivered?
Delivering this archived coverage to fans brings its own challenges. Knowing what you have in your archives isn’t easy, even at the best of times, if you’re having to manually search the tapes warehouse for it.
The very nature of archived footage tends to mean that much of it is stored on physical copies, and although this has its benefits, it doesn’t suit the fast turnaround of content needed in today’s broadcast landscape. We are hearing numerous stories from the community about how archive content retrieval rates are slowing down to a crawl as access to buildings and towns is restricted.
LTO archives often need manual input which can be challenging when remote working; enabling self-serve needs automation and integration with asset management and modern storage stacks.
Transferring your content onto an online system means that creative teams can access content from anywhere in the world. Even better, thanks to metadata and clever media asset management tech, you can simply search for content in certain years or featuring certain athletes and teams and have the footage handed to you within seconds.