We are all excruciatingly aware of the explosion of content and how the broadcast industry is having to take advantage of emerging technologies. Rapidly developing backlogs of hours of content that consumers want at their fingertips at all times requires assistance to make the workflows efficient. Social media platforms, along with VOD and OTT services have changed the way people are consuming content. We have gone from a set menu service to an ‘all you can eat buffet’, and some broadcasters are finding the adaption in workflows a struggle. It is difficult to transform decades worth of content into easily accessible assets that can generate revenue, but that is exactly what media companies need to do to keep on track.
Broadcasters are developing a stronger trust in the cloud, and are using it more and more for sharing. However, whether companies have put their entire catalogue of content on the cloud and are now finding that they are over paying for content that isn’t being used, or they are simply too nervous to utilise the cloud to its full potential because of sensitive content, it is still demonstrating downfalls.
An emerging method that is capable of only harnessing the benefits of the cloud, and removing the need for inefficiencies and unnecessary costs has arrived. What is this magical creature you say? Hybrid Workflows – and they are here to save the day.
So what truly is a hybrid workflow? Martin Bailey, Partner Account Director, UK & Ireland, Dynatrace commented that hybrid workflows are: