Everybody Loves a DIVA

The basic definition of DIVA in the English language is goddess. The more modern interpretation is someone, or something, that requires constant attention or pampering.

Everybody Loves a DIVA - Object Matrix

Well; the Front Porch Digital DIVA platform was a goddess of a product that many broadcasters admired and relied on to protect their digital legacy. LTO, the media It used, and uses today, to protect that content certainly can be a DIVA in modern terms.

Sadly, for the amazing team that built it, the tide is turning against LTO in a way that is making their customers start to explore other options. We have always had a really strong relationship with the Front Porch team and in many ways, it goes against the grain to join the bandwagon.

However, it is clear that the media industry is looking for change and needs more modern options than replacing their legacy platform with just the same. It needs so much more than a LTO type of product can provide.

When you look at how the industry has changed over recent years, it is hardly surprising. Broadcasters and other content providers are tasked with delivering a non-stop stream of videos to multiple devices. Not only that but legacy content is suddenly becoming more important and relevant so it is no longer a matter of throwing content into deep storage and forgetting about it. Instant access is key, all while keeping content secure and protected.

The other big game changer right now is hybrid cloud. Not only does hybrid cloud storage help facilitate that instant local access, but also enables collaboration with global teams. Many broadcasters are making a key decision right now. Replace their LTO library management layer or look to implement a cloud based strategy. The majority are investigating in hybrid cloud options that bring operational and financial benefits as well as the opportunity to truly exploit their digital content legacy.

But while the industry tech vultures are circling to replace like for ‘almost like’, where organisations are looking to exit their Front Porch infrastructure some are seeing this as a catalyst for change or to supplement their existing architecture…

Change doesn’t always mean you need to move away from Front Porch DIVA entirely. In some cases, using LTO for on-demand workflows no longer makes any sense and in those cases, you need to exit that setup and migrate away from DIVA without losing any of that all-important content and any associated metadata. At the same time, in some instances, organisations may be looking to maintain a DIVA platform but integrate it with another storage platform (such as the MatrixStore hybrid cloud platform of course).

Whether you are trying to migrate away from DIVA or integrate it with other solutions, we definitely recommend working with a company (Object Matrix) that can help you do that seamlessly, ensuring you are left with a readily-available, instant access, yet secure storage that will give you all the flexibility you need, whether that is a private cloud, public cloud, or hybrid setup.

Of course, one major stand out feature of the original FPD crew was the high level of customer care and a laser focus on the media space, philosophies we share at Object Matrix!

About Object Matrix

Object Matrix is an award winning UK based software company that pioneered Digital Content Governance (DCG), object storage and the modernisation of digital video workflows. Our media focused private and hybrid cloud solutions are tightly integrated into file based and IP workflows and bring economic and operational benefit to all of our customers. Our flagship product, MatrixStore, is used by the world’s largest organisations that create and distribute video content, including NBC, TV Globo, MSG-N, the BBC & BT.