Starting in 2007 he spent 6 years as Director of Sales for Latin America for Avid. He managed the Avid, DigiDesign, MAudio, and Sibelius brands addressing the Educational, Post Production, Broadcast, Professional Audio, MI, and Live Sound market segments. These markets were addressed via a team of 15 employees all focused exclusively on Latin America and the Caribbean.
Held the position of VP of Systems Solutions for Harris Corporation, Broadcast Communications Division for a period of six months prior to joining Avid. Was responsible for the development of corporate strategies for system solutions marketing focusing on the value proposition of Harris products and services across the Broadcast Communications Division
Prior to that held the position of VP of Sales and Marketing for the Caribbean and Latin American Region for Leitch Technology for a period of 6 years. Began his tenure at Leitch in the position of Director of Sales for the same region in 1998.
He began his career in the industry at Sony Broadcast and Professional Latin America in 1988 where he spent his first five years in engineering before moving into sales where he spent another 5 years eventually holding the position of Senior Sales Manager for Latin America.