Cloud Meets Dark Media : Waiting to Suck your Budget Dry

Definition: Dark Media

Media that is unindexed, unanalysed and is basically unsearchable. It exists, but it is not monetizable if it can’t be used.

 The Solution:

Run analytics; image recognition, AI algorithms across your media set to build up databases of metadata that enable search. Searchable media archives have revolutionised how archives are used – from cash drains to valuable information sources.

The Problem: Egress / access fees to your own data

So what’s the problem with that? Well – no problem unless you have Egress fees. And that problem is compounding quickly :-

  • Metadata extraction algorithms are iterating and improving all the time – you want and need to run the latest and best ones.
  • This often results in the need to RE-ANALYSE your ENTIRE archive.
  • Meanwhile some people are putting their archives into cloud storage that charges a fee to access your own data. This fee can literally cost $100,000s of on archives stored in deep storage – making the real cost of analysis a crazy blocker to using your own archive.
  • Without this analysis the archive cannot be re-used, re-purposed and monetised.

This problem is occurring in part because the analytics tools are nascent and only just coming of age, at the same time as some people are making some very locked-in choices about where to keep their media content archives: at times in locked in cloud environments.

Shouldn’t this be taken into account when choosing where to keep your data?

About Object Matrix

Object Matrix is the award winning software company that pioneered object storage and the modernisation of media archives. It exists to enable global collaboration, increase operational efficiencies and empower creativity through deployment of MatrixStore, the on-prem and hybrid cloud storage platform. Their focus on the media industry gives them a deep understanding of the challenges organisations face when protecting, processing and sharing video content. Customers include: BBC, Orange, France Televisions,  BT, HBO, TV Globo, MSG-N and NBC Universal.