Rhondda based post production facility uses The MatrixStore to protect tapeless rushes and take the strain off its AVID Unity.


Cardiff, UK, 10th November 2010:

Object Matrix, a developer of secure archive and retrieval software, has supplied Porth based post production facility Avanti Media with its pre-production and nearline archive solution, The MatrixStore. The multi-purpose data management solution provides an audited, secure archive for the Panasonic P2 rushes that enter the facility and also a safe place to keep finished AVID projects online.

Avanti Media use The MatrixStore to manage the many terabytes of content that they work on every week, it looks after the location, authenticity and availability of the content so that the editorial staff can get on with more relevant tasks. The solution consists of a three node MatrixStore cluster, DropSpot and MxFS client applications from Object Matrix.

Rhys Bevan, Operations Director, “Due to the nature of the business we need to support the production effort both in-house and off-site. It is, therefore, crucial that any technology that we bring into the facility both adds value to our process and does not hinder our ability to work. In that respect, MatrixStore so far has fitted perfectly into our workflow.”

Located at the historic Corona pop factory in Porth, Avanti is Wales’ premier entertainment producers. Credits include Jonathan, which is filmed on site, Wakestock and an impressive mix of live events, documentaries and weekly shows for clients such as S4C, BBC, ITV & Sky including the recent Welcome To Wales – Ryder Cup concert from the Millennium Stadium.

“The MatrixStore is an essential bit of kit for us given the current workload and the cost of our online storage. The local support we have received from Object Matrix has also given us the comfort factor that we know they will be on hand should we need them for anything,” added Rhys.

The MatrixStore vault functionality allows the team at Avanti to manage client content in their own distinct areas whilst using the same physical platform. it also allows them to protect rushes in a secure area where it cannot be deleted either accidentally or maliciously.

“Like too many of our clients, the team at Avanti are coming to terms with content coming into the facility on tapeless media which have until now been clogging up their AVID Unity. With shooting ratios sometimes in the range or 60-1 keeping all that raw footage on the Unity is neither cost effective nor practical. Avanti also needs a place to keep content at their fingertips so editors can quickly find content from the current series of a long running show which is why The MatrixStore is such a good fit for them” added Nick Pearce, co-founder of Object Matrix.

About Avanti

AVANTI’s Post Production is all done in-house at The Pop Factory, Porth. The department consists of 4 HD Avid Adrenaline suites and a Pro-Tools based Dubbing and Voiceover studio, each housed in individual, spacious rooms with plenty of natural light. With each room overlooking views of the Rhondda hillside, there is no better place to edit the wide range of programmes that we produce here at AVANTI.
The Pop Factory also houses three large recording studios as well as the loft and the tower which offer a more intimate recording space.