• 8 February 2023

An exciting future for Object Matrix & DataCore

An exciting future for Object Matrix & DataCore

An exciting future for Object Matrix & DataCore 1024 576 Object Matrix

Written by Jonathan Morgan, MD, Object Matrix

I’m off to Hollywood!

Well… the Hollywood Professional Association Tech Retreat and that’s twice as cool (if you like the media industry and technology). So here goes for “Back to the Future”.

Recent History
Object Matrix was recently acquired by DataCore, a company with the values that we have: disruptive technology, continuous innovation, managing data (with tech) so you don’t have to (with your time), connecting people with media and doing all of that with a secret ingredient: community.

But these synergies alone don’t explain everything about why Object Matrix and DataCore came together. That nugget of truth lies in the aforementioned “future”.

And Back
You see – there is a lot of work to be done because the options largely aren’t working for the industry.

Since I’ve been in computing (and that is over 35 years now!) I’ve heard the same stories over and over. You know them as well:

  • Tie-in contracts: “it was the previous IT guy, it isn’t my fault but we are stuck”
  • Proprietary formats or databases: “I can’t migrate. I don’t have the time. We’ll have to renew.”
  • Non-compatible: “your certification only works with v2. not with v2.”
  • Eye watering fees: “$160k to download 100TB of data”
  • Data loss: “I couldn’t afford to keep it, so I wiped it”
  • Data access issues: “my app is here, but the data is there”
  • Security issues: ransomware the bogeyman that truly exists

Have I missed any?

And despite magic “Mr. Cloud” coming along, we largely live with the same problems.

To the Future…

DataCore – pioneers in Software-Defined Storage Solutions for SAN.
Object Matrix – pioneers in object storage.

Both have radically great solutions TODAY for nailing media storage.

But this marriage will not stop with where we are now. It is going to be disruptive. VERY disruptive.

At HPA I am hugely looking forward to:

  • Listening to the CTOs and technologists at the frontend of handling media; knowing what is holding you back
  • Presenting why Object Matrix/DataCore have the best media storage solutions on the market today
  • And discussing some compelling reasons why things are going to get exciting in this space in the years to come

And all, I promise, whilst leaving my Michael J. Fox accent at home…

See you at HPA? DataCore will be at stand 112, make sure to stop by!

If you would like to book in a meeting with Jonathan at the HPA Tech Retreat, please click here.

Or email us at sales@object-matrix.com

About Object Matrix

Object Matrix is the award-winning software company that pioneered object storage and the modernisation of media archives. It exists to enable global collaboration, increase operational efficiencies and empower creativity through deployment of MatrixStore, the on-prem, hybrid and cloud storage platform. Their unified deployment approach ensures content spans on-prem and cloud storage whilst their focus on the media industry gives them a deep understanding of the challenges organisations face when protecting, processing and sharing video content. Our customers include NBC Universal, Warner Bros. Discovery, MSG-N, ATP Media, BT, and the BBC, to name but a few!

Enjoying the post? Share this story!