5 things driving the migration from LTO to object storage

After 16 short years, since we’ve been banging the drum at Object Matrix, the migration away from LTO is finally happening across all sectors of the media and entertainment industries. So what is finally driving the change?

5 things driving the migration from LTO to object storage

1. Faster Access to the whole archive

Be it news, sports, documentaries or reality TV archive content is needed on demand. Producers want to move quickly and have been known to move on to other projects if and when 2 days is too long to get their hands on the content. Meeting the insatiable appetite for content breaks the cold copy workflows LTO was designed for.

5 things driving the migration from LTO to object storage

2. Fan Engagement

Effective fan engagement strategies require content, new and old, to be available at your fingertips. Sports teams and associations are building new content distribution channels that need a steady flow of content to ensure their fan community stay engaged.

5 things driving the migration from LTO to object storage

3. There is quite a long wait for LTO8

The recent global shortage has highlighted the potential for being tied into one or two vendors to support your archive. The legal case between Sony and Fujifilm, coupled with inflexible new compatibility policies, means organisations are scoping out alternative options.

5 things driving the migration from LTO to object storage

4. Cloudy Reasons

Exploring a move to cloud storage for archive is either being mandated by the executive team to use OPEX budgets or the desire to offload bulky kit and in-house technology services to a third party provider. When investigating public cloud bandwidth, and pricing, many organisations are looking to implement a hybrid mix of on-prem object storage and public cloud services.

5 things driving the migration from LTO to object storage

5. Diminishing Industry Support

Recent mergers and acquisitions have left swathes of companies in the lurch facing either enhanced support fee structures, a lack of interest in media workflow requirements or enforced fork-lift migrations to new products and services.

Largely speaking Organisations are realising their content needs mobility so it can be exploited, shared, re-used or moved to new platforms.

Organisations such as BT, ITN, Orange, and more recently some global sports brands (that we cannot yet talk about), have all benefited from moving away from LTO and implementing our award winning object storage platforms.

If you think we can help you migrate to a more flexible, future-proof and modern archive platform that will bring financial and operational benefits to your organisation please do get in touch.

About Object Matrix

Object Matrix is the award winning software company that pioneered object storage and the modernisation of media archives. Our on-prem and hybrid cloud storage solutions bring operational and financial benefits to our customers by securely managing content at every stage of its lifecycle; from ingest and nearline to archive and distribution. Deployed where you need it, our technology is non-proprietary, integrates into existing workflows, enabling you to work locally and share globally.

Our flexible approach, coupled with our focus on the media industry, means that our customers can trust us to deliver the solution they need. Our domain expertise, solutions and world class support are tailored to meet the growing demands faced when creating, archiving and sharing media content. Customers include: BBC, Orange, France Televisions, BT, HBO, TV Globo, MSG-N and NBC Universal.