With the rush to provide remote working, business continuity and the ability for creative professionals to self-serve content from the archive, the second wave of cloud mania is in full swing.  There are a number of different cloud options out there from Local cloud and Private Cloud to Hybrid Cloud and Public Cloud.

If you are planning on moving everything to the public cloud, there are some gotchas to look out for. Find more information in the PDF below:

Click here to download:


    Number one in our list of gotchas is the topic we talk about most within the creative community. Public cloud in creative workflows is far too unpredictable in both cost and performance.

    2. Comms

    You got it or you haven't, and without it, well…

    it is evident that whilst some media organisations have fantastic connectivity both internally and externally the vast majority do not.

    3. Got you by the data

    Let's get one thing straight. Customer content belongs to the customer. Yet even today there are storage vendors, MAM, DAM and PAM vendors and also cloud providers who force you to always use their tools or protocols to retrieve the content you own. In the worst cases, they put the data into proprietary formats that ensure you are locked into them for data access and workflows. Be aware! Read the small print!

    4. Metadata

    In many ways, metadata is as important as the content. If you cannot find it you do not have it. Metadata, where possible, should be stored in an open format, available via open API's and portable throughout the supply chain.

    5. Media Archive Workflows

    To make public cloud platforms 'affordable' they have to be generic across all verticals. Many offer 'just another me-too service'. Specialisation needs people and expertise, which costs. Some of the bigger players have media services they provide themselves but there is, of course, an associated cost per play but in the main 3rd party applications are needed to make media work in that environment.

    How to get around it?

    Simply put Object Matrix can help with local, private, hybrid or managed services.

    The PDFs linked below contain more information about the 'Gotchas' and the solutions to those challenges that we here at Object Matrix can provide:

    • If you are looking for a local, private or hybrid cloud solution then click here
    • If you are looking to use a media-focused managed storage and workflow service (MatrixStore Cloud) click here

    Click here to download:

      About Object Matrix

      Object Matrix is the award winning software company that pioneered object storage and the modernisation of media archives. It exists to enable global collaboration, increase operational efficiencies and empower creativity through deployment of MatrixStore, the on-prem and hybrid cloud storage platform. Their focus on the media industry gives them a deep understanding of the challenges organisations face when protecting, processing and sharing video content. Customers include: BBC, Orange, France Televisions,  BT, HBO, TV Globo, MSG-N and NBC Universal.