As mentioned previously, the process of finding content on LTO is cumbersome and time consuming. The cost of bringing archive content back from cloud deep archive is un-predictably expensive.
It is a well documented fact that creative professionals spend 30% or more of their time finding content. If they cannot find it they ask for help taking up more time and resources. Giving creative professionals the platforms from which to self-serve content at any time, from anywhere will increase their productivity and thus add more value to the organization.
It is also true that an active archive based on modern technologies adds value to an organisation, making it much easier to find and monetise content. An archive at rest purely adds cost.