Broadcasters across the world have over the years built up an impressive array of workflows and technology stacks from a myriad of vendors to solve a myriad of business challenges.
Nearly all of those workflows require access to some form of storage be that portable, production, nearline or archive.
To date, many of those workflows are isolated islands with their own storage pools making sharing content across teams or workflows very difficult. Most broadcasters have some form of Avid technology in their estate and many of those have Avid Media Central PAM or MAM to manage their mostly Avid based content. But, those organisations are also highly likely to rely on other industry leading platforms from the likes of Vizrt, Adobe, Grass Valley, etc to achieve their strategic goals.
Historically content archived to LTO using any of these platforms is either not portable or “dark media” and thus not easily accessible to the others making the ability to truly exploit the value of archive content a very real challenge . Metadata is also not shared freely throughout the supply chain making sharing and finding content even more challenging.
Sure there are some intermediary or glue-like solutions out there to push and pull content between platforms but is it often inefficient and costly as more bespoke services and solutions are required to achieve what should be a reasonably straightforward goal.
Having many silos of storage is also expensive to manage, expensive to support, and not the optimal use of operational resources.