Cloud migration has filtered into almost every sector of the industry as a means to increase flexibility. The benefits of the cloud cannot be denied, and yet it is hard to consider it as a fix-all solution for many of the problems that the industry is currently facing, especially when considering the add up costs that can develop with some of the mounting content libraries we are witnessing from providers. There is a lack of understanding as to how expensive cloud storage can become with rapid expansion, and that is without considering multiple companies for safety precautions.
Admittedly, a legitimate use case for the cloud could be the necessity to distribute data across the world, and some workflows will see implementation of cloud storage as a successful option. However, surely the cloud would be more applicable when delivered by third-party, specialist companies who can offer video archives on-premises and on the cloud?
This removes the commitment to the cloud and reduces the potential long-term costs. The emergence of hybrid workflows is bringing about a focus on the complete governance of content, and can offer a balance and compromise between monetisation and security, and the ability to move assets easily.