Three reasons media organisations are moving content from LTO to private clouds
We wanted to share a recent trend we are witnessing of broadcasters, across the globe, pushing more of their archive content onto local or private cloud platforms. There seems to be three main reasons for doing so:
1. Need to access all their archive to re-purpose legacy content for new audiences
Traditional broadcasters are sat on a pre-recorded, ready to air (almost) gold mine of content. Netflix and co have to start from scratch when it comes to content creation whereas traditional broadcasters across the globe have the advantage of sitting on untapped revenue streams that, until today, have been difficult to monetise. One UK broadcaster recently shared insights with us that old UK soap operas, available from the first episode, on demand, are proving incredibly popular with new younger audiences. Now is the time to treat that archive with the respect it deserves. Making it available to your creative teams will create revenue whilst also bringing operational efficiencies to the organisation.
2. Super fast access to the entire catalogue
Full 10GigE+ access to all content on your own network. No, not just low resolution proxies, but all the assets in the archive. Getting that content back from offline media platforms tends to inhibit the creative process and leads to new content streams not being realised. Pop it all in the public cloud? Sure but then best sell a family member or two if you want to realise the value of those assets through frequent access. Egress charges and thin pipes kill the public cloud model in this scenario despite what your friendly public cloud loving systems integrator is telling you. As one attendee of WIG recently put it:
“We would kill the cloud with our egress needs and the cloud would subsequently bankrupt us with the cost of doing so.” – Wise words my friend.
3. Wait for it…. Falling out of love with LTO?
OK this bit might not suit some markets that love the old acetate but back in 2003 we came to market with a message, and at the time it seems not a clue, that object storage would kill LTO.
“Disk YEAH, tape BOOOOO.” – Nick Pearce
Almost 15 years on and 7 generations of LTO and millions of man hours of migrations later LTO is still around and of course has its place. It’s just that place is being questioned by organisations are realising that LTO is great for fire and forget (until the next migration) but for super quick access to all content its rather cumbersome, and, for tightly integrated business continuity workflows the same. Tape has its place but increasingly private clouds, Digital Content Governance and object storage are being used as more appropriate platforms to serve that on demand requirement.
Simply put if you need to regularly access archive content then it needs to live on disk.
As we are all finding out there is a huge need for content to feed the many, many, outlets. A lot of it is being created from scratch but fifty to a hundred times more could be re-purposed, re-used and shared with a new community from archive content liberated from its acetate shackles. Object Matrix now offers capacity packs from 120TB to 20 petabytes, and more, to handle the largest of archive and business continuity needs.
To find out why BT, Orange, TV3, ITN and much more moved petabytes of content from LTO to a secure, scalable and audited Digital Content Governance platform from Object Matrix please do get in touch.
About Object Matrix
Object Matrix provides digital content governance and object storage platforms. The company was built on the philosophy that archive systems should be scalable and interoperable, as well as ensuring instant access to data and metadata. Its flagship product, MatrixStore, is an integrated object storage software solution providing protection and governance for the lifetime of any digital content. It’s used by global organisations that create, curate, and distribute video content, including NBC Universal, TV Globo, the BBC and BT.
Object Matrix is comprised of a team of storage industry experts with a shared vision for high levels of data security combined with intuitive user interfaces. In addition to providing solutions and product integrations for the storage, search and retrieval of media assets, Object Matrix also provides consultancy, training, systems integration, and ongoing support services.