Object Matrix Simplifies Content Sharing with Adobe XMP Integration

Adobe Object Matrix

Cardiff, 06-04-2017

Object Matrix, the leading provider of digital content governance object based nearline storage to the media and entertainment industries, has announced It will be launching an integration with Adobe® XMP at NAB.

Extensible Metadata Platform (XMP) is a file labeling technology that lets users embed metadata into files themselves during the content creation process. The XMP format was created by Adobe to standardize how metadata is stored and transferred and is commonly used by various media outlets. XMP enables users to create smart assets that retain their context when traveling across software, devices, and databases. It also enables the provision of full extensibility by adding arbitrary metadata to media in turn extending the level of search and retrieval available. The format also boasts the benefit of being able to manage the relationships of assets throughout their lifecycle helping with the future proofing of media.

XMP Metadata Extraction, Adobe

“Adding Adobe XMP to the list of formats supported by PiP is an exciting development in the evolution of MatrixStore as a Digital Content Governance platform,” Nick Pearce-Tomenius, Co-founder & Sales and Marketing Director. “With the increasing adoption of Adobe Creative Cloud® the XMP is a fantastic format that will enable our customers to share content with ease across internal or external teams.”

The integration of XMP benefits the existing PiP (Processing in Place) storage system with MatrixStore by increasing the efficiency of Adobe archive and share workflows. PiP streamlines the processes for sharing content across local or global teams. It does this by extracting metadata from ingested assets making it available for search via its fast and powerful distributed database. The metadata is available via an API, sharing metadata with technology partner’s applications. By using local CPUs to process archived content there is no need to move petabytes of data in and out to perform post-processing. This all provides a flexible, scalable framework that allows advanced data analytics and advanced post processing algorithms to be carried out.

“By integrating our XMP format, Object Matrix is helping extend open standards and the goal of common exchange formats across the industry,” said Sue Skidmore, head of partner relations for professional video at Adobe. “The result is more fluid production workflows for tools like Adobe Premiere® Pro CC, Adobe After Effects® CC, and other Adobe applications.”

Once the XMP content has been indexed by PiP it can be found, browsed and shared using the Vision web interface from Object Matrix or any application integrated with the MatrixStore API. Other formats supported by PiP include AS11, AS10 and Exif.

Object Matrix will be demonstrating its MatrixStore at the NAB Show (Booth: SL5405), from the 22nd – 27th April.

Since early 2012, XMP is also an ISO standard. For more information on XMP, visit www.adobe.com/products/xmp and the Adobe XMP Developer Center page at www.adobe.com/devnet/xmp.

About Object Matrix

Object Matrix provides digital content governance and object storage platforms. The company was built on the philosophy that archive systems should be scalable and interoperable, as well as ensuring instant access to data and metadata. Its flagship product, MatrixStore, is an integrated object storage software solution providing protection and governance for the lifetime of any digital content. It’s used by global organisations that create, curate, and distribute video content, including NBC Universal, TV Globo, the BBC & BT.