Object Matrix Appoints DID Technology to Service French Final Cut and AVID Markets.

Caerphilly, UK and Paris, France 6th September 2010 – Object Matrix, provider of The MatrixStore data storage platform, has today appointed DID Technology as a Value Added Reseller for its storage and workflow solutions in France.

According to Nick Pearce, co-founder of Object Matrix, the appointment will enhance the positioning of MatrixStore within the local market and provide Object Matrix with local video workflow and storage expertise. “DID Technology have broad creative video workflow expertise that bridges the underlying technologies that their client base have in place. More and more of our clients have a healthy mix of Apple, Adobe or AVID platforms in their architecture which makes it very easy to work with teams that possess skills across those disciplines. DID Technology provide just that.”

The MatrixStore from Object Matrix is well positioned within Avid and Apple workflows as a Pre-Production Archive helping organisations to manage the ingest, protection and authenticity of content from tapeless media; a nearline or parking platform for ongoing projects that should not be sat on the production disk; and a disk-based archive for legacy content.

“Many content producers and post production facilities current own or manage a large volume of content kept on a variety of different video tape formats. To keep those tapes in good condition takes time and valuable resources. Only a handful of companies have media asset management or complex and expensive library systems for searching, managing or logging content. The vast majority of these companies also do not have the financial resources available to the larger broadcasters yet they face the same challenges. The Did TECHNOLOGY team has chosen Object Matrix products and services to offer affordable, scalable archive solutions to all of its customer base.” Sebastien Collin, co-founder, DID Technology.

About DID Technology

Established in 2010, DID TECHNOLOGY is a systems integrator based near Paris (France) founded By Sebastien Collin, Jean Michel Bouvet and Christophe Galerme. The team have accumulated 25 years of strong experience selling and supporting Avid and Apple products and helping customers realise complex workflows.

DID TECHNOLOGY has 3 main activities: resale of broadcast products, post production rental activity (avid media composer and apple final cut workstations)and support/services.

DID TECHNOLOGY customers include producers, post production & broadcast facilities, educational and any institution that requires broadcast solutions.

www.didtechnology.com